Cosmetics aerosol into the industry's new favorite, 30 billion blue ocean market who in the beach?
In China, the main types of aerosol products are sanitary and insecticidal aerosol and industrial aerosol, while the development of personal care aerosol including cosmetic aerosol is relatively lagging behind. "In 2016, the world's total aerosol production was about 15 billion cans, of which personal care aerosol accounted for about 55%, while China's personal care aerosol accounted for only 14.9% of the country's total aerosol production."
In fact, for a long time in the past, the public's impression of cosmetic aerosol products was almost the same as mousse, hair spray and shaving foam.
"Consumers have not formed the habit of using it. Many popular cosmetic aerosol products in foreign markets are not available in the Chinese market at all, so consumers naturally will not actively seek a product that they have no concept of in their mind."
However, in recent years, with the development of mobile Internet and the rise of the young generation of consumers, a consumption boom of spray products has been set off in the domestic market. In addition, the variety of aerosols is rapidly diversified and extended, and various concepts of moisturizing spray, antiperspirant and deodorant spray, sunscreen spray, post-sun repair spray, cleansing bubble, BB mousse and other innovative products have emerged.
Industry statistics show that in just three years from 2013 to 2016, the total amount of domestic cosmetic aerosol production increased from 150 million cans to more than 300 million cans. The number of cosmetic aerosol product records also increased sharply, jumping from 88 in 2014 to 847 in 2017, an increase of nearly 10 times.
"The novelty and uniqueness of cosmetic aerosol can bring the ultimate product experience to consumers." Compared with pump spray products, aerosol spray products have the advantages of more soft and delicate fog particles, continuous spray at any Angle, no pollution from secondary use, vaporization of aerosol and absorption of cold skin, etc. Because of these advantages, aerosol products are more and more popular with consumers.
"In the future, aerosols related to people's health will develop rapidly. Cosmetic aerosols, food aerosols and pharmaceutical aerosols will become the core force to promote the upgrading of the aerosol industry. By 2021, the production of cosmetic aerosols in China will reach 600 million cans, with a market size of more than 30 billion yuan.